Garden design is more than just aesthetics-it’s a powerful tool for driving sales. Whether you’re a nursery, landscaper, or garden center, showcasing strong, intentional design can directly influence customer decisions. When garden designs are produced timely and efficiently and practically executed, they inspire confidence, spark ideas, and create emotional connections. Ultimately, this leads to increased sales of plants, hardscape materials, tools, and services. Here’s how gardenUP garden designs can help you sell more.
1. Inspiration Sells
Customers often struggle to envision what a plant or feature might look like in their own
garden. A visual representation of a design bridges this gap. gardenUP does just that by
offering a visual and mature representation of more than 200 gardens as part of the
gardenUP Gallery. Your customer just picks a design and the gardenUP proprietary
algorithm does the rest. By offering sample gardens, display beds, or even mock-ups, you
help people see the potential. For example, a simple perennial border in full bloom or a
stylish modern courtyard can make a huge difference. When people can picture the end
result, they’re more likely to commit-not just to buying a plant or two, but to a complete
vision. That translates to bigger sales and stronger repeat business.
2. Design Adds Value
Good design elevates the perceived value of every plant and product. A $15 shrub on a shelf
is just a plant, but that same shrub nestled in a stunning, curated border in one of over 200
gardenUP designs becomes part of a dream. Effective layouts show how scale, contrast, and
color combinations work in harmony. gardenUP presents just that in an instant either in
your garden center or wherever the homeowner lives. This upselling-by-design helps
customers understand why they need five of a plant instead of one, or why adding
structural evergreens or focal-point trees brings year-round interest. The perceived value
rises, and so does willingness to spend.
3. Streamlined Packages Sell Faster
Offering pre-designed garden templates or garden in a box kits is a smart way to combine
design and sales. You take the guesswork out of planning and eliminate customer
uncertainty. With a design in hand-whether it’s a bee-friendly garden, deer-resistant
garden, border, foundation, privacy and/or island planting, customers are more likely to
buy the full package. Bundling plants, soil amendments, and even irrigation kits can
significantly boost transaction size. gardenUP gives it all to you including soil amendments calculations, and it’s instant!
4. Educate and Empower
Better garden design also sells more by educating your customers. When you explain why a
certain design works-why this combination of textures thrives in dry shade or why this
native planting scheme supports pollinators-you empower them to make smarter choices.
Education builds trust, and trust drives sales. Workshops, signage, and take-home design
guides can support this effort and create loyalty, and part of your gardenUP subscription
package offer POP, signage, guides, business cards, etc. for all your customers.
5. Online and Visual Marketing
In today’s digital world, good garden design helps you sell long before a customer walks
through your gates. Well-photographed designs on your website, in newsletters, or on social
media create a compelling visual story. These images act as your virtual showroom. The
better your design, the more shareable and inspirational your content becomes-and the
more likely people are to come in and buy what they’ve seen. gardenUP lives on your
website and it’s proprietary to you and your garden center. Homeowners shop through you
at every step.
Conclusion
Better garden design is one of the most effective tools you have for increasing sales. It
inspires customers, adds value, simplifies decision-making, and builds trust. Investing in
design with at subscription to the gardenUP platform pays off-not just in more beautiful and
instant gardens for your customers, but in a healthier bottom line.
